Valeria Kovalikova

Product / UX/UI Designer

Product designer with 5+ years of experience in fintech, SaaS and mobile products. Led end-to-end design cycles for banking platforms, international money transfer services and an IoT security ecosystem. Specialising in zero-to-one product launches, building scalable design systems and improving conversion through structural UX decisions.

Contacts
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Experience

Sova Lab Apr 2025 — Present
Product Designer
  • Developed brand identity from scratch — logo, visual system and brand book for product and marketing consistency
  • Designed cross-platform security application for iOS and Android — UX architecture, onboarding, notification logic and device interaction
  • Built product SaaS website, improving value proposition clarity and user acquisition support
  • Created scalable design system (components, tokens, documentation), reducing new feature design time by 30%
  • Integrated WCAG 2.1 accessibility requirements into the design system, making compliance a standard part of the process
AZN Research Feb 2023 — Apr 2025
Product / UX/UI Designer
  • Designed banking website from scratch — UX architecture and key user scenarios for financial services
  • Designed international money transfer platform (Africa ↔ Europe), simplifying transaction flows
  • Contributed to Ecobank UX ecosystem improvements (mobile app, website and AOP platform), identifying systemic issues and adding new user scenarios
  • Designed SaaS website for a video verification system, combining marketing positioning with product demo for B2B clients
  • Reduced design approval cycle by 40% through user flow restructuring and scalable component implementation
Anhui Dadao Company Oct 2020 — Dec 2022
UX/UI Designer
  • Designed mobile app for finding educational and entertainment activities for children aged 2–15 (search, filters, booking)
  • Conducted UX research and parent interviews to understand decision-making models
  • Created new user flows accommodating a wide age range and varying levels of digital literacy
  • Reduced average task completion time by 30% through improved information architecture
  • Worked in an international team on a product competing with Meituan in the Chinese market
Freelance Feb 2020 — Present
Product / UX/UI Designer
  • Designed digital products in healthcare and mental health, including veterinary platform VetPet and psychologist-finder app Vipsy
  • Built scalable UI systems for early-stage startups, enabling faster product and feature development

Education

Google 2020
Google Professional Certification, UX Design
Kemerovo State University 2017–2018
Translator's Diploma (English)
Kemerovo State University 2014–2018
Bachelor — International Relations