AZN Meeting
About the project
AZN Meeting is a video identity verification platform for businesses. The service enables companies to verify clients online without requiring an in-person visit, with support for AI and machine learning. The goal was to create a landing page from scratch that explains a complex product in simple terms and converts interest into demo requests.
Challenges
- Need to quickly communicate business value
- Diverse target audience (fintech, marketplaces, services, government organizations)
- Two types of users within the product (clients and administrators) with different scenarios and tasks
- Primary conversion goal — demo request
Solutions
- Built the landing structure based on a ‘problem → solution’ approach: benefits → offering → target audience → how it works → call to action
- Separated the ‘What we offer’ section for clients and administrators
- Visualized use cases through a ‘Who it’s for’ diagram with industries and examples
- Designed a step-by-step ‘How it works’ section to reduce the barrier for an unfamiliar product
Landing page
Application form (desktop and mobile versions)
Wireframes
The work started with wireframes — at this stage, the focus was on structure and content flow without being distracted by visuals. The goal was to find the right order of blocks: how to guide the user from initial awareness to the target action without unnecessary steps.
